Which of the following is a function of CRM?

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Study for the MISR 26-1 Cumulative Test. Ace your exam with multiple choice questions, hints, and explanations. Prepare thoroughly and gain the confidence needed to succeed!

Multiple Choice

Which of the following is a function of CRM?

Explanation:
CRM focuses on developing and maintaining relationships with customers across sales, marketing, and service. Establishing customer relationships is the function that best fits this purpose, because CRM systems are designed to help create initial connections and manage ongoing interactions, histories, and preferences to improve how a business engages with customers over time. The other options don’t align with this aim: operating is a broad internal task, archiving is about storing records rather than actively managing relationships, and patent is unrelated to customer interaction or relationship management.

CRM focuses on developing and maintaining relationships with customers across sales, marketing, and service. Establishing customer relationships is the function that best fits this purpose, because CRM systems are designed to help create initial connections and manage ongoing interactions, histories, and preferences to improve how a business engages with customers over time. The other options don’t align with this aim: operating is a broad internal task, archiving is about storing records rather than actively managing relationships, and patent is unrelated to customer interaction or relationship management.

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